New Consent Management Platform for Journey Publishers: Unlocking Enhanced Compliance and Revenue Opportunities

As a content creator, you likely collect and process your audience’s individual data. To help facilitate compliance with privacy regulations like GDPR and CCPA, Mediavine automatically provides every Journey publisher with a free consent management platform (CMP).

This helps you obtain, manage, and document user consent for data collection and processing activities. It also fosters transparency and trust with your audience, reducing legal risks and simplifying compliance efforts.

As the digital advertising landscape evolves, the need for effective data management and compliance has never been more critical. 

As part of our commitment to providing exceptional solutions for our publishers, we have partnered with CONSENTMANAGER, a third-party CMP provider. 

Through this partnership, all publishers monetizing with Journey by Mediavine will be migrated to a complimentary, custom CMP designed to help facilitate consent compliance so you can serve programmatic ads on your sites in global markets. This is a strategic move towards compliance and potential revenue growth for all Mediavine publishers, including those using Journey, by unlocking advertising spend in international markets.

What is CONSENTMANAGER?

CONSENTMANAGER is one of the very few European-based CMPs (Consent Management Providers) with one singular focus: making websites compliant in the US and with GDPR. Their expertise is in streamlining consent management by helping facilitate compliance with privacy regulations, such as GDPR, PECR, e-Privacy Directive, and US state privacy laws, and various industry frameworks, including TCF (Transparency and Consent Framework) for the EU and GPP (Global Privacy Platform). 

They’re registered with the IAB, and their CMP supports English, French, German, Italian, Spanish, Dutch, and Swedish languages.

Why is Mediavine Partnering with CONSENTMANAGER?

CONSENTMANAGER is an EU-based company specializing in GDPR and other global privacy frameworks, including industry standards like TCF and GPP. Their expertise is in providing multilingual support, and ensuring up-to-date compliance coverage wherever the global industry shifts.

This collaboration allows Journey by Mediavine publishers to leverage CONSENTMANAGER’s focus, particularly their deep understanding of the European regulatory landscape. This enables them to confidently navigate complex privacy requirements while we concentrate on our core ad monetization services and publisher support.

CONSENTMANAGER Benefits

• Improved User Experience: The new CMP is optimized so it shouldn’t slow down your site.
• Expertise in GDPR Compliance: As a European company, CONSENTMANAGER brings invaluable knowledge to help navigate complex regulations.
• Multilingual Capabilities: This ensures a better user experience across different regions. See above for included languages.
• Regular Updates: The CMP will be continuously updated to align with changing privacy laws.

What does the Migration process look like? 

To ensure a smooth transition to the new CMP, we’re rolling out the migration in phases. Your site will remain on the existing Mediavine CMP until you’re migrated, so you won’t experience any gaps in coverage. You don’t need to take any action to migrate.

Integrating Privacy, Maximizing Opportunities

The CONSENTMANAGER partnership helps Journey by Mediavine publishers meet compliance obligations in the evolving privacy landscape.

We encourage our publishers to explore the enhanced opportunities for better user experiences and sustained business growth. Together, we can navigate the complexities of digital advertising while respecting user privacy and maximizing opportunities for success.

For more details, visit our documentation or our FAQ.